Originally from China, Rebecca graduated from Emerson College (Boston) in 2012 with a Master’s Degree in Integrated Marketing Communication. She is experienced with working in the field of media and marketing in the international and cross-cultural context.
Prior to coming to Boston, Rebecca worked in a TV production company for four years in Beijing, China, focusing on marketing initiatives and audience analysis. After coming to Boston, Rebecca received training in consumer insights and online marketing through Emerson and engaged in hands-on practice of these skills in American Public Television as distribution/sales coordinator.
Rebecca is a digital marketing strategist at KoMarketing now. She offers hands-on expertise in data analysis and interpretation, PPC campaign management, and business development. Specifically, she helps US clients to manage digital marketing campaigns in China as well as provides market insights.
Rebecca joined in NAAAP in 2014 as a digital marketing coordinator first, and then the Associate Director of Marketing. With her experience in marketing field and international background, Rebecca is passionate to help NAAAP meet its marketing and community goals.